"During the process of our first animation, we were guided very well every step of the way, which made our second project even smoother. Top experience!"
- Dorothea Koletsos
- HR & recruitment video
- Horeca Groep Zuid Nederland
You want to work in the hospitality industry!
Video is a powerful medium in a successful campaign for the hospitality industry. A series of films featuring different characters, all with a common thread: films that stand out and capture the attention of the target audience with humor or an inspiring story... those are the films you want to watch!
Horeca Groep Zuid Nederland
Horeca Groep Zuid Nederland (HGZN) is a young company that operates various hospitality concepts in the South of the Netherlands. The company has evolved from a supermarket to diverse food concepts. For HGZN, it is a challenge to provide business contacts with insights into the company's philosophy: FANS-FOOD-FUTURE. Additionally, there is a high demand for new talents who want to grow with the concepts. It was our task to visualize both issues with a captivating concept.
The Story Canvas session provided us with insights into several key aspects: the FANS-FOOD-FUTURE philosophy, the core values of courage and daring, and finally, the strong emphasis on the family feeling. Two target groups were identified, each with their own goals. On one hand, inform the business customers about the philosophy, and on the other hand, attract potential new employees.
Separate concepts were created for each target group, each with its own recognizable style. For the business customers, a film about COURAGE was made, and for new employees, three portraits were created under the theme "Hard work is hard enjoyment." These portraits became part of a recruitment campaign.
In both concepts, employees take center stage, showcasing their growth opportunities and chances. After all, they are the ambassadors, the fans. The Story Canvas emphasized that working at HGZN is simply awesome and they want to convey that. In other words, this is a place where you WANT to work.
The result is a series of films featuring different characters and one message: at HGZN, you have the opportunity to grow with courage and daring into daring and surprising food concepts.
When creating this HR & Recruitment video, we combined the following expertise:
- Communication and advice
- Thorough video marketing analysis with the Story Canvas
- Developing concept
- Concept and script
- Translating concept into compelling script
- Production (location, extras, crew)
- Script
- Content and creation
- Production
- Direction
- Camerawork
- Sound
- Motion graphics, editing, and sound
"Through smart planning, creative thinking, and a lot of courage, we now have films we're proud of."
Subway
Jumbo
Proeflokaal Bregje
Growth on both a professional and personal level. Anouk started as a sandwich artist at Subway. Through hard work, she has now risen to the position of multi-shop manager. The portrait is part of the series "Here you want to work!"
From shelf stacker to manager. Dave has taken advantage of all the opportunities to combine work and study. He has developed from a shelf stacker to a perishable goods manager. The portrait is part of the series "Here you want to work!"
How do you develop your ambitions? Bregje tells in a short portrait how she has developed from a sandwich artist at Subway to a restaurant manager at Proeflokaal Bregje. The portrait is part of the series "Here you want to work!"
Curious about how we create recruitment videos for other industries? Take a look at Adaptive Infastructuur as well!
This is what the customer says about us
"Working with MoviLab is a breath of fresh air. The professionalism, creativity, and dedication were evident in the final result. The film is everything we envisioned, but even better."
- Björn Leijssen
“Heldere en eerlijke communicatie, zodat we precies wisten waar we aan toe waren. Een hele fijne samenwerking met een resultaat waar we ontzettend trots op zijn! Een schot in de roos!”
- Caroline Bosman-Schikker
"A powerful video to engage citizens through social media for the tax return check."
- Jurgen de Vries
"The video is well received by many employees. Sophie keeps their attention, and employees are talking about Sophie in the department. Employees find the video enlightening and watch with interest until the end."
- Zineb Rezziki
"I've always experienced recording days with you as a party, albeit a professional one with a focus on the result."
- Mandy van Veghel
This is what the customer says about us
"During the process of our first animation, we were guided very well every step of the way, which made our second project even smoother. Top experience!"
- Dorothea Koletsos
"Working with MoviLab is a breath of fresh air. The professionalism, creativity, and dedication were evident in the final result. The film is everything we envisioned, but even better."
- Björn Leijssen
“Heldere en eerlijke communicatie, zodat we precies wisten waar we aan toe waren. Een hele fijne samenwerking met een resultaat waar we ontzettend trots op zijn! Een schot in de roos!”
- Caroline Bosman-Schikker
"A powerful video to engage citizens through social media for the tax return check."
- Jurgen de Vries
"The video is well received by many employees. Sophie keeps their attention, and employees are talking about Sophie in the department. Employees find the video enlightening and watch with interest until the end."
- Zineb Rezziki
"I've always experienced recording days with you as a party, albeit a professional one with a focus on the result."
- Mandy van Veghel
