Our Flexible Approach
You appreciate clarity, and we understand that! That's why you'll find everything about our way of working below.
Step 1 - Message
It all starts with your story. You surely have a lot to share. But the simpler we can convey your message, the better it will stick with your target audience. Therefore, we begin with a series of critical questions to distinguish the main points from the details. This means making choices, which are not always easy but contribute to a clear narrative.
Step 2 - Objectives
We are also curious about your objectives. What do you want to achieve? When will you be satisfied? Ideally, we make this as concrete as possible. That way, we can later assess whether we have achieved the goals or need to make adjustments. We make your end goal our mission.
Step 3 - Target Audience
Our main goal is to connect with, inspire, and engage your target audience. For that, we need to know who your audience is. What are their dreams? What challenges do they face? What interests them? And let's not forget: which online media platforms do they use? This way, we know in advance what your viewers are waiting for and how to strike the right chord.
Step 4 - Strategy and Concept
Once we have all the information about your business, corporate goals, and target audience, we start by creating a strategic plan that aligns perfectly with your business strategy. Creative ideas and a goal-oriented approach go hand in hand. We outline what needs to be done, in our view, to engage your target audience. You can expect a plan presented in understandable and clear language. Once everyone in your team is convinced of the approach, we get to work.
Step 6 - Publication and Channels
Our mission is to reach and resonate with your target audience. To achieve this, it takes more than simply posting your new video on social media. It only works if everything aligns: the right title, description, thumbnail, subtitles... The smallest detail can make a difference. We optimize the content for each channel and ensure that everything is in place. That's when it "clicks" with people, they engage with your content, and your video becomes a success.
Step 5 - Content and Creation
Yes! The plan is in place, and we can get started. We can't wait to bring the ideas to life.
We do this with our team of internal and external specialists. We like to keep communication lines short. You will always talk directly with one of the creators. We are not just intermediaries, which avoids any miscommunication. This approach works quickly and efficiently. We love it!
Step 7 - Monitoring and Measurement
How do you actually measure the success of a video or video campaign? Viewer ratings and clicks alone don't tell the whole story. Having a large number of views is nice, but if the conversion rate is low, it likely means your goals haven't been achieved. With smart analytics tools, we gather valuable information about your audience's viewing behavior. We can see what works and what might not. We optimize until your goals are achieved. Only then can we look back with satisfaction on another successful video or video campaign that has made an impact.
Step 1 - Message
It all starts with your story. You surely have a lot to share. But the simpler we can convey your message, the better it will stick with your target audience. Therefore, we begin with a series of critical questions to distinguish the main points from the details. This means making choices, which are not always easy but contribute to a clear narrative.
Stap 2: Doelstell­ingen
We are also curious about your objectives. What do you want to achieve? When will you be satisfied? Ideally, we make this as concrete as possible. That way, we can later assess whether we have achieved the goals or need to make adjustments. We make your end goal our mission.
Step 3 - Target Audience
Our main goal is to connect with, inspire, and engage your target audience. For that, we need to know who your audience is. What are their dreams? What challenges do they face? What interests them? And let's not forget: which online media platforms do they use? This way, we know in advance what your viewers are waiting for and how to strike the right chord.
Step 4 - Strategy and Concept
Once we have all the information about your business, corporate goals, and target audience, we start by creating a strategic plan that aligns perfectly with your business strategy. Creative ideas and a goal-oriented approach go hand in hand. We outline what needs to be done, in our view, to engage your target audience. You can expect a plan presented in understandable and clear language. Once everyone in your team is convinced of the approach, we get to work.
Step 5 - Content and Creation
Yes! The plan is in place, and we can get started. We can't wait to bring the ideas to life.
We do this with our team of internal and external specialists. We like to keep communication lines short. You will always talk directly with one of the creators. We are not just intermediaries, which avoids any miscommunication. This approach works quickly and efficiently. We love it!
Step 6 - Publication and Channels
Our mission is to reach and resonate with your target audience. To achieve this, it takes more than simply posting your new video on social media. It only works if everything aligns: the right title, description, thumbnail, subtitles... The smallest detail can make a difference. We optimize the content for each channel and ensure that everything is in place. That's when it "clicks" with people, they engage with your content, and your video becomes a success.
Step 7 - Monitoring and Measurement
Hoe meet je eigenlijk het succes van een video of videocampagne? Alleen kijkcijfers en kliks vertellen niet het hele verhaal. Heel veel views is mooi, maar wanneer de conversie nihil is, dan zijn je doelen waarschijnlijk niet behaald. Met slimme meetinstrumenten verzamelen we waardevolle informatie over het kijkgedrag van je publiek. We zien wat er werkt en wat misschien niet. We optimaliseren totdat je doelen behaald zijn. Pas dan kunnen wij tevreden terugkijken op weer een succesvolle video of videocampagne die iets heeft los gemaakt.
