Nowadays, a company applies to potential candidates. That's why successful recruiters think like marketers. We aim to make your recruitment videos as authentic as possible.
Attracting new employees can be challenging for various reasons. Firstly, there may be an overheated job market where the demand for qualified personnel exceeds the supply. This can lead to a competitive environment where companies compete with each other to attract talent.
Furthermore, it's important to attract the right candidates who fit well within the company culture and possess the necessary skills and motivation to succeed in the role. It can be challenging to find the right match between the requirements of the position and the expectations and goals of the candidates.
Attracting new employees in an overheated job market is indeed a challenge in itself. Recruitment videos can make a difference in this regard. In Royal HaskoningDHV's videos, employees showcase what the company offers them, and by extension, potential applicants.
Having one person share their experience in a video isn't enough. In Royal HaskoningDHV's video, three employees speak, each sharing from their own perspective what it means to work for this employer. These authentic stories are captured in an engaging and effective manner.
To achieve the best results, it's advisable to apply content recycling. In a longer video, they collectively tell the story. This video is placed on the website and serves as the starting point of the recruitment campaign on social media. Subsequently, three short videos are edited from this longer video. Each video highlights a different aspect of the work, opportunities, and challenges. These teaser videos are effective in attracting attention on the LinkedIn timeline and other social media platforms. It's an ideal way to engage future talent for your company.
Want to see more of our work? Check out Schuldhulpverlening eenvoudiger met de digitale incasso toolkit van ACM as well!
When creating this recruitment video, we combined the following expertise:
dit zegt de klant
over dit project