Royal Terberg Group heeft ons uitgedaagd om een video te maken die medewerkers meeneemt in hun veiligheidscultuur – een cultuur waarin iedereen bewust bezig is met gezond en veilig werken en waar men trots op is.
Deze uitdagende vraag vraagt om een pakkend verhaal dat medewerkers aan het denken zet. En wie kan dat beter vertellen dan hun eigen collega’s? Zij zijn de perfecte ambassadeurs om het verhaal kracht bij te zetten.
Door een krachtig verhaal te combineren met inspirerende beelden en een overtuigende voice-over zorgen we ervoor dat de video écht impact maakt.
Royal Terberg Group is a leading family-owned company that operates globally in various sectors, including automotive, special vehicles, and solutions for energy and environmental industries. The company has established a strong reputation in quality, innovation, and customer focus.
As a family-owned business, Royal Terberg Group holds strong core values that form the foundation of everything they do. Safety, engagement, and fostering a close-knit community are essential pillars of their corporate culture. They strive to provide a safe working environment and ensure that all employees return safely to their families at the end of the day.
To provide a safe working environment, Royal Terberg Group has tasked us with developing a safety video. Video is a powerful medium to evoke emotions and deeply resonate with people. Our goal is to raise awareness and drive a cultural shift through this video.
We were greatly inspired by the powerful slogan: "This is how we do it!" This slogan resonated with us profoundly as it encapsulates the essence of our sense of unity. This slogan also serves as the common thread in our video. Not only in the slogan itself, but throughout the video, we feature a prominent symbol in the form of a green checkmark, reminiscent of neon lighting. At times, we also portray employees holding this symbol. This imagery can be integrated into various materials, such as flyers, banners, short videos on screens in cafeterias, and more. The strength of repetition across multiple instances and different mediums ensures that the theme of safe working becomes ingrained in the workplace. The story is told in a lighthearted yet serious tone.
In summary, an engaging video where employees take center stage and convincingly guide you through the safety culture. This ensures that safe working comes to life, that employees engage with it consciously, and that employees discuss it. Because, when it comes to safe working? This is how we do it at Royal Terberg Group!
Curious about a different approach to safety? Take a look at Virtual disaster on videos as well!