"A powerful video to engage citizens through social media for the tax return check."
- Jurgen de Vries
- online & social video
- Informational film
- De Bond van Belastingbetalers
Make tax matters interesting with video
The message 'Don't leave money on the table' about tax matters on the Aangiftecheck website is being read, but nothing is being done about it. This forms the basis for the two videos that will be used during the campaign of the Taxpayers' Association.
De Bond van Belastingbetalers
Research shows that Dutch taxpayers leave a staggering 95 million euros in tax benefits unclaimed each year. To assist people in correctly filling out their tax returns, the Taxpayers' Association has developed the Aangiftecheck.
These videos about tax matters are distributed via social media. This is a powerful marketing tool to reach the potential target audience. The challenge here is to attract the attention of your specific target audience amidst the abundance of content available.
To give tax matters a different image, we captured reactions of people finding a banknote on the street using a 'hidden camera'. After all, free money grabs attention. Will they pick up the banknote or not? Why is it there? And what do they do with it? Subsequently, filling out the Aangiftecheck is linked to this situation, with the call to not leave money lying around.
The result of these two videos in the Taxpayers' Association campaign has led to a doubling in the completion of the Aangiftecheck. The effective use of social media and the creation of curiosity and engagement have contributed to this success.
It is important to raise awareness among people about the potential tax benefits they are missing out on and to encourage them to take action. By using engaging videos and the power of social media, the message can be effectively spread, and people can be motivated to use the Aangiftecheck and not leave the money they are entitled to lying around.
Want to see more of our work? Check out Collega’s digitaal dichter bij elkaar brengen as well!
When creating "Bond voor Belastingbetalers," we combined the following expertise:
- Communication and advice
- Thorough video marketing analysis with the Story Canvas
- Developing concept
- Concept and script
- Translating concept into compelling script
- Production (location, extras, crew)
- Script
- Content and creation
- Production
- Direction
- Camerawork
- Sound
- Motion graphics, editing, and sound
"With eye-catching videos, we grabbed attention on social media and gave the Aangiftecheck a boost."
This is what the customer says about us
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This is what the customer says about us
"A powerful video to engage citizens through social media for the tax return check."
- Jurgen de Vries
This is what the customer says about us
"A powerful video to engage citizens through social media for the tax return check."
- Jurgen de Vries
