Recently, staying in touch with your customers, prospects, and colleagues via screens has become the norm. Webinars are a great way to share information. But most of the time, webinars don't look very attractive.

And that's why we're telling you in this LabGeeks episode what else you can do with live streaming. The director is the beating heart of a live broadcast. Here we switch between cameras, presentations, videos, Skype calls, and much more... But that's not really important. What really matters to us is that we create a broadcast that your audience WANTS to see. We use our years of experience in video content to make a real TV program with segments, videos, interviews, and social media reactions, all in the look and feel of your organization.

Maybe you're thinking now: is live streaming interesting for me? If you only want to share information, then by all means continue with regular webinars. Form is less important in that case, although an intro video and good branding can help. And your story and the technology need to be right. If you want more help with that, we're happy to assist you further.

But perhaps you want to present your company differently to customers and prospects, for example because you can't attend a trade show now or can't organize a product demo in your own premises. Or simply to differentiate yourself from the competition. Then it's important that it looks slick, feels personal, keeps your audience's attention, and that you engage with your audience.

That means you need to surprise your audience with something that keeps them watching.

So it has to look good, with technology as a basic requirement. But for us, that's not the most important thing. There are plenty of other companies that are also very good at pushing the right buttons, but at MoviLab, we go a step further. Together with you, we create a broadcast that keeps your audience engaged.

And of course, this requires a slightly larger investment. But it certainly doesn't have to cost a fortune. Just take a look at our setup here. My colleague Frank/Pieter is producing this broadcast all by himself, which makes it very cost-effective. He switches between the cameras and everything you see on the screen, and he operates the teleprompter... so that I don't have to memorize all this text and so that nothing can go wrong.

If you have any questions about live streaming and live events, feel free to ask. Sure, you can send us an email at Certainly, you can reach us at 085-25 00 900. We're here to help!