"During the process of our first animation, we were guided very well every step of the way, which made our second project even smoother. Top experience!"
- Dorothea Koletsos
- promovideo
- The Vluggen Institute
The importance of osteopathy in horses
The Vluggen Institute is an internationally renowned institution that aims to raise awareness about equine osteopathy. Upon entering the institute, it becomes immediately clear the high standards of professionalism that are upheld. It feels like stepping into the Harvard or Yale of the equestrian world. This called for a film that exudes the same high standards from every angle. A film with a meticulously crafted and professional character. A film befitting a true institution.
The Vluggen Institute
The Vluggen Institute emphasizes that humans often ask horses to do things they're not naturally built for, resulting in potential harm to the horse. The Vluggen Institute serves as a hub for learning about the benefits of equine osteopathy and how to apply it. It is an internationally recognized institution dedicated to developing and disseminating knowledge about osteopathy for horses. Operating on the basis of scientific insights, the institute exudes quality in all aspects. Therefore, we are proud to collaborate with such a prestigious institution.
The goal of this video is to raise awareness about the importance of osteopathy among people, thereby inducing a behavioral change. Demonstrating the significance of equine osteopathy across the entire international equestrian community is no small feat. To accomplish this, we first developed a strategic plan. The theme of equine osteopathy requires a communication approach, while The Vluggen Institute necessitates a marketing approach. In this process, we combine our expertise to achieve the desired outcome.
In our initial draft, we roughly outlined the concepts, setting the wheels in motion. Following this start, new insights, ideas, and decisions emerged, providing us with a direction to proceed. These rounds of feedback eventually led to a concrete plan. Just like with osteopathy, we adopt a holistic approach. We believe that individual elements can complement each other and contribute to ultimately achieving our goal.
To ultimately initiate this shift in mindset, one video is not enough. Continuous attention will be needed for this theme. The goal will ultimately be achieved through the power of repetition. It's a challenge to offer a mix of different types of content that align and reinforce each other. It should be content that the target audience keeps coming back to and continues to watch. That's the challenge we're currently tackling.
Would you like to read another inspiring story? Check out The future begins today as well!
When creating this video for The Vluggen Institute, we combined the following expertise:
- Communication and advice
- Thorough video marketing and communication analysis using the Story Canvas
- Developing concept
- Concept and script
- Translating concept into compelling script
- Production (location, extras, crew)
- Script
- Content and creation
- Production
- Direction
- Camerawork
- Motion graphics, editing, and sound
This is what the customer says about us
"Working with MoviLab is a breath of fresh air. The professionalism, creativity, and dedication were evident in the final result. The film is everything we envisioned, but even better."
- Björn Leijssen
“Heldere en eerlijke communicatie, zodat we precies wisten waar we aan toe waren. Een hele fijne samenwerking met een resultaat waar we ontzettend trots op zijn! Een schot in de roos!”
- Caroline Bosman-Schikker
"A powerful video to engage citizens through social media for the tax return check."
- Jurgen de Vries
"The video is well received by many employees. Sophie keeps their attention, and employees are talking about Sophie in the department. Employees find the video enlightening and watch with interest until the end."
- Zineb Rezziki
"I've always experienced recording days with you as a party, albeit a professional one with a focus on the result."
- Mandy van Veghel
This is what the customer says about us
"During the process of our first animation, we were guided very well every step of the way, which made our second project even smoother. Top experience!"
- Dorothea Koletsos
"Working with MoviLab is a breath of fresh air. The professionalism, creativity, and dedication were evident in the final result. The film is everything we envisioned, but even better."
- Björn Leijssen
“Heldere en eerlijke communicatie, zodat we precies wisten waar we aan toe waren. Een hele fijne samenwerking met een resultaat waar we ontzettend trots op zijn! Een schot in de roos!”
- Caroline Bosman-Schikker
"A powerful video to engage citizens through social media for the tax return check."
- Jurgen de Vries
"The video is well received by many employees. Sophie keeps their attention, and employees are talking about Sophie in the department. Employees find the video enlightening and watch with interest until the end."
- Zineb Rezziki
"I've always experienced recording days with you as a party, albeit a professional one with a focus on the result."
- Mandy van Veghel
