"During the process of our first animation, we were guided very well every step of the way, which made our second project even smoother. Top experience!"
- Dorothea Koletsos
- animation
- health & safety video
- Actemium
Awaken to risks
Bij Actemium werken professionals die uitstekend getraind zijn om veilig te werken. Toch zit een ongeluk vaak in een klein hoekje, juist op die momenten dat je ‘even snel iets wilt doen’. Niet omdat je onvoorzichtig bent, maar omdat omstandigheden veranderen zonder dat je het meteen doorhebt. Daarom is bewustwording zo belangrijk. Je bereikt mensen niet alleen met regels en procedures; je moet ze ook op gevoel aanspreken. Veilig werken draait niet om het simpelweg afvinken van een checklist, maar om een mindset waarin veiligheid vanzelfsprekend is. Pas als die bewustwording er écht is, maak je impact. Precies dat willen we met deze video bereiken: zorgen dat medewerkers zich bewust blijven van hun handelingen en in elke situatie goed nadenken over veilig werken.
Actemium
Actemium is a leading company in the industrial sector and is part of the Vinci Group, a global organization active in various fields, including engineering, construction, energy, and technological solutions. Actemium specifically focuses on providing innovative industrial automation and information technology solutions. The company offers end-to-end customized solutions ranging from design and engineering to implementation, maintenance, and optimization of industrial installations and processes. They strive to stay at the forefront of technological developments and trends.
Actemium kwam naar ons met het idee voor een traditionele veiligheidsvideo, vol geboden en verboden. Maar wij zagen een kans om méér te doen. In plaats van een standaard instructievideo, stelden we een campagne voor die écht zou blijven hangen. En dat is gelukt.
Tijdens de inspiratiesessie – met ons Story Canvas – hebben we uitvoerig stilgestaan bij het thema en ideeën ontwikkeld om de doelgroep écht te raken.
Onze videocampagne sloeg in als een bom. Medewerkers spraken elkaar aan, en ‘ff’ snel iets doen zonder na te denken kwam to leven op de werkvloer. Zo werden mensen zich nóg bewuster van de veiligheidsrisico’s die vaak in een klein hoekje schuilen.
Een campagne die verder ging dan informeren: we creëerden een echte gedragsverandering. 💡
In neuroscience, there are valid explanations for why people have the tendency to "just do it" quickly. However, completely eradicating this behavior is difficult. It does help to make people aware of it. Aware that there is a small, seemingly innocent but dangerous monster in their minds that says, "I'll just do it quickly." That's the basis of our safety campaign.
Think about it when you're doing DIY work at home. You're standing on a ladder, and you can't quite reach that one corner, but you still go for it quickly. This is how dozens of DIY enthusiasts end up in the emergency room every Saturday. We chose to freeze-frame this "just doing it" moment and magnify what happens in your brain at that moment. To create awareness, we then portrayed the desired situation in a compact and powerful manner with the words: STOP - THINK - ACT. With this approach, we make people aware of their behavior and show them the desired situation.
When creating this video to raise awareness among employees, we combined the following expertise:
- Communication and advice
- Target audience analysis
- Developing concept
- Concept and script
- Script development
- Copywriting
- Content and creation
- Shooting, directing, and editing
- Animation
- Recording and editing voice-over
- Editing and sound
We have divided the safety campaign into three videos in different languages. Each individual video is used in many different ways. In the beginning, we introduce two characters named "ff" (which means "quickly" in Dutch). We also introduce three colleagues working together. One of them wants to do something quickly, which leads to a mishap. The scene is paused, and the "ff" characters explain why things go wrong. This format of each video will ultimately become top-of-mind for the intended viewer, raising awareness of the risks and ensuring workplace safety. Additionally, helmet stickers and posters have been developed to enhance the campaign's impact.
In summary, our mission was to develop an impactful safety campaign that increases awareness and reduces the risks of incidents. After hard and enjoyable collaboration, we have achieved a great result! And it evokes emotions.
Are you curious about more safety videos? Watch Virtual disaster on videos another approach to raise awareness of risks.
This is what the customer says about us
"Working with MoviLab is a breath of fresh air. The professionalism, creativity, and dedication were evident in the final result. The film is everything we envisioned, but even better."
- Björn Leijssen
“Heldere en eerlijke communicatie, zodat we precies wisten waar we aan toe waren. Een hele fijne samenwerking met een resultaat waar we ontzettend trots op zijn! Een schot in de roos!”
- Caroline Bosman-Schikker
"A powerful video to engage citizens through social media for the tax return check."
- Jurgen de Vries
"The video is well received by many employees. Sophie keeps their attention, and employees are talking about Sophie in the department. Employees find the video enlightening and watch with interest until the end."
- Zineb Rezziki
"I've always experienced recording days with you as a party, albeit a professional one with a focus on the result."
- Mandy van Veghel
This is what the customer says about us
"During the process of our first animation, we were guided very well every step of the way, which made our second project even smoother. Top experience!"
- Dorothea Koletsos
"Working with MoviLab is a breath of fresh air. The professionalism, creativity, and dedication were evident in the final result. The film is everything we envisioned, but even better."
- Björn Leijssen
“Heldere en eerlijke communicatie, zodat we precies wisten waar we aan toe waren. Een hele fijne samenwerking met een resultaat waar we ontzettend trots op zijn! Een schot in de roos!”
- Caroline Bosman-Schikker
"A powerful video to engage citizens through social media for the tax return check."
- Jurgen de Vries
"The video is well received by many employees. Sophie keeps their attention, and employees are talking about Sophie in the department. Employees find the video enlightening and watch with interest until the end."
- Zineb Rezziki
"I've always experienced recording days with you as a party, albeit a professional one with a focus on the result."
- Mandy van Veghel
