Most employees experience situations on the workplace where risks are involved. The employees at Actemium are excellently trained to handle situations safely. However, accidents can still happen unexpectedly, not because of intentional unsafe work, but rather due to unforeseen circumstances or changes in the situation. If you want to raise awareness among people and truly motivate them to take action, you need to appeal to them on an emotional level. Relying solely on the audience's common sense is not sufficient. Effective communication should engage both the intellect and the emotions.
Actemium is a leading company in the industrial sector and is part of the Vinci Group, a global organization active in various fields, including engineering, construction, energy, and technological solutions. Actemium specifically focuses on providing innovative industrial automation and information technology solutions. The company offers end-to-end customized solutions ranging from design and engineering to implementation, maintenance, and optimization of industrial installations and processes. They strive to stay at the forefront of technological developments and trends.<\/p>\n\n\n\n
Actemium approached us with the request to create a safety campaign. There have been previous campaigns and messages in the past, which have been successful and effective. However, most accidents that still occur happen because people do something quickly without thinking, the \"just doing it\" mindset. Actemium aims to ensure workplace safety at all times. <\/p>\n\n\n\n
Therefore, it is important to address this issue and find a solution. To make a profound impact on the target audience, it is crucial to formulate the message succinctly and clearly. That's why we thoroughly studied the target audience and developed a thoughtful plan for a successful integration of the video into our campaign. During the inspiration session - using our Story Canvas - we extensively discussed these topics and started defining the message.<\/p>\n\n\n\n
In neuroscience, there are valid explanations for why people have the tendency to \"just do it\" quickly. However, completely eradicating this behavior is difficult. It does help to make people aware of it. Aware that there is a small, seemingly innocent but dangerous monster in their minds that says, \"I'll just do it quickly.\" That's the basis of our safety campaign.<\/p>\n\n\n\n
Ga jezelf maar na, wanneer je thuis staat te klussen. Je staat op een trapje, je kunt eigenlijk net niet bij dat ene hoekje, maar je doe het toch ff. Zo belanden er ieder zaterdag weer tientallen thuisklussers op de spoedeisende hulp. We hebben ervoor gekozen om dit \u2018ff\u2019 momentje te bevriezen en uit te vergroten wat er op dat moment in je brein gebeurt. Om bewustzijn te cre\u00ebren hebben we vervolgens de gewenste situatie compact en krachtig neergezet met de woorden: STOP \u2013 THINK \u2013 ACT. Met deze aanpak maken we mensen bewust van hun gedrag en laten we zien wat de gewenste situatie is.\u00a0<\/p>\n\n\n\n
We have divided the safety campaign into three videos in different languages. Each individual video is used in many different ways. In the beginning, we introduce two characters named \"ff\" (which means \"quickly\" in Dutch). We also introduce three colleagues working together. One of them wants to do something quickly, which leads to a mishap. The scene is paused, and the \"ff\" characters explain why things go wrong. This format of each video will ultimately become top-of-mind for the intended viewer, raising awareness of the risks and ensuring workplace safety. Additionally, helmet stickers and posters have been developed to enhance the campaign's impact.<\/p>\n\n\n\n
In summary, our mission was to develop an impactful safety campaign that increases awareness and reduces the risks of incidents. After hard and enjoyable collaboration, we have achieved a great result! And it evokes emotions.<\/p>\n\n\n\n
Ben je benieuwd naar meer veiligheidsvideo’s? Bekijk hier een andere insteek om bewust te worden van risico’s https:\/\/movilab.tv\/cases\/virtuele-ramp-op-video\/<\/a><\/p>","protected":false},"featured_media":13199,"template":"","diensten":[10,11],"class_list":["post-13196","cases","type-cases","status-publish","has-post-thumbnail","hentry","diensten-animatie","diensten-health-safety-video"],"acf":[],"_links":{"self":[{"href":"https:\/\/movilab.tv\/eng\/wp-json\/wp\/v2\/cases\/13196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/movilab.tv\/eng\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/movilab.tv\/eng\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/movilab.tv\/eng\/wp-json\/wp\/v2\/media\/13199"}],"wp:attachment":[{"href":"https:\/\/movilab.tv\/eng\/wp-json\/wp\/v2\/media?parent=13196"}],"wp:term":[{"taxonomy":"diensten","embeddable":true,"href":"https:\/\/movilab.tv\/eng\/wp-json\/wp\/v2\/diensten?post=13196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}