Hierbij is video als krachtig medium in een succesvolle campagne voor de horeca branche. Een serie films, met verschillende karakters \u00e9n met \u00e9\u00e9n gemene deler: Films die onderscheiden en de aandacht trekken van de doelgroep met humor of met een inspirerend verhaal\u2026 dat zijn films die je w\u00edl zien!<\/p>\n\n\n\n
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Horeca Groep Zuid Nederland<\/strong><\/p>\n\n\n\n Horeca Groep Zuid Nederland (HGZN) is a young company that operates various hospitality concepts in the South of the Netherlands. The company has evolved from a supermarket to diverse food concepts. For HGZN, it is a challenge to provide business contacts with insights into the company's philosophy: FANS-FOOD-FUTURE. Additionally, there is a high demand for new talents who want to grow with the concepts. It was our task to visualize both issues with a captivating concept.<\/p>\n\n\n\n <\/p>\n\n\n\n The Story Canvas session provided us with insights into several key aspects: the FANS-FOOD-FUTURE philosophy, the core values of courage and daring, and finally, the strong emphasis on the family feeling. Two target groups were identified, each with their own goals. On one hand, inform the business customers about the philosophy, and on the other hand, attract potential new employees.<\/p>\n\n\n\n Separate concepts were created for each target group, each with its own recognizable style. For the business customers, a film about COURAGE was made, and for new employees, three portraits were created under the theme \"Hard work is hard enjoyment.\" These portraits became part of a recruitment campaign.<\/p>\n\n\n\n In both concepts, employees take center stage, showcasing their growth opportunities and chances. After all, they are the ambassadors, the fans. The Story Canvas emphasized that working at HGZN is simply awesome and they want to convey that. In other words, this is a place where you WANT to work.<\/p>\n\n\n\n The result is a series of films featuring different characters and one message: at HGZN, you have the opportunity to grow with courage and daring into daring and surprising food concepts.<\/p>\n\n\n\n Proeflokaal Bregje<\/strong> Jumbo<\/strong> Subway<\/strong>
Growth on both a professional and personal level. Anouk started as a sandwich artist at Subway. Through hard work, she has now risen to the position of multi-shop manager. The portrait is part of the series \"Here you want to work!\"<\/p>\n\n\n\n
From shelf stacker to manager. Dave has taken advantage of all the opportunities to combine work and study. He has developed from a shelf stacker to a perishable goods manager. The portrait is part of the series \"Here you want to work!\"<\/p>\n\n\n\n
How do you develop your ambitions? Bregje tells in a short portrait how she has developed from a sandwich artist at Subway to a restaurant manager at Proeflokaal Bregje. The portrait is part of the series \"Here you want to work!\"<\/p>\n\n\n\n