Simplify what is complex! It's a challenge to convey difficult subjects. When you combine animation with the power of visuals and add a simple voice-over, you can convey the message clearly. The interaction between seeing and hearing ensures that the target audience understands your specific message. Visually, you can make anything possible. The possibilities are endless. In this animation video, we brought to life the added value of a software solution.
Ambiental Risk Management is a software solution designed to predict climate risks for businesses. The added value of this software often translates into complex ones and zeros. To bring these ones and zeros to life, we stepped into the shoes of the user. That was quite a challenge. What issues are the target audience dealing with, and what is their biggest nightmare? With those insights, we brought the added value of the software solution to life through animation.
This animation video aims to engage the organization's target audience at the top of the marketing funnel. Firstly, we achieve this by generating interest on social media channels, then inspiring the audience with more detailed information on the website.
This combination of animation and in-depth information creates a powerful marketing machine.
The animation starts with the target audience's biggest nightmare: a supply chain disaster. This opening scene aims to create recognition among the audience, grabbing their attention. As the character in the animation video immediately wakes up, the viewer realizes that fortunately, it's just a dream. Further into the video, the character demonstrates how well-prepared they are to prevent this nightmare with the help of this software tool.
Would you like to see how animation can be used even more? You can! Watch this A safety film you can't stop watching as well!
When creating this animation video, we combined the following expertise: